
Tripling Medtech Partner Sales in Qatar — From $17M to $55M in 4 Years
The Concept
In response to increasing demands for lightweight, high-strength defense solutions, Omnis partnered with a global defense contractor to develop next-generation armor components. The goal was clear: enhance vehicle survivability while minimizing additional mass, ensuring operational agility in high-risk zones.
We worked closely with the distributor and the manufacturer’s regional team to deliver growth in four key areas: Market Access – Mapped key decision-makers in Qatar’s healthcare system and secured product inclusion in hospital formularies and national tenders. Hospital Engagement – Opened doors to major hospitals, aligned product positioning with clinical needs, and supported adoption through on-site clinical engagement. Distribution Excellence – Optimized supply chain processes to ensure product availability, MOH-compliant storage, and fast hospital deliveries. Team Development – Provided salesforce training, supported KOL relationships, and implemented performance tracking to keep momentum high.
Industry
MedTech
Challenge
The manufacturer wanted to expand its presence in Qatar’s competitive healthcare market by increasing product adoption in both public and private hospitals. Working through its local distributor, they needed to navigate evolving procurement processes, strict regulatory requirements, and a complex tendering environment — all while ensuring reliable supply and strong clinical support.
Result
Over four years, our strategy helped triple annual revenue, establishing the manufacturer — through its local distributor — as one of Qatar’s key medtech players. The model we built together is now being replicated in other GCC markets, proving its scalability and long-term value.
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